True personalization starts with behavior, not labels. B2Me marketing brings emotional context back into digital strategy.

LinkedIn’s latest benchmark report reveals how video content and creator partnerships are driving trust and growth in the B2B ...

There’s been a lot of hype about the potential of influencer marketing in B2B, not least from LinkedIn, Ogilvy and others.

The new UK’s AI legislation marks a pivotal moment for B2B marketers navigating an increasingly complex data environment.

Few B2B brands use CTV — which is exactly why you should. See how smart targeting and creative can build brand and drive ...

LinkedIn is the right one for B2B marketers hungry for more engaging formats and better data visibility looking to divert ...

The era of spray-and-pray marketing is dead. In today's AI-driven marketplace, B2B brands can no longer survive on broad visibility alone. Success now belongs to companies that prioritize relevance, ...

Discover how B2B marketers are using QR codes in event marketing to boost engagement, capture first-party data, and convert high-intent leads.

In Q2 2025, net sales amounted to €2,077m, up +2.4% on a like-for-like basis and down -0.4% in total, after taking into account a -0.3-pt calendar effect and the roughly -2.5-pt effect of streamlining ...

Bisnow's Bay Area Prefabrication, Modular and Mass Timber Summit will cover cutting-edge innovations in construction, the impact of artificial intelligence, mass timber strategies, and how modular ...