B2B content marketing can be a powerful strategy for filling and optimizing the B2B purchase funnel, helping to generate leads, nurture them, and convert them into customers.

Video is helpful for making shopping or buying decisions, but using video in marketing isn't straightforward: Here's how to pick the right type of video for each stage of the marketing funnel.

Multiple FOX 8 viewers sent us videos of storm clouds near Cleveland while a Severe Thunderstorm Warning was in effect early Friday afternoon.

If you're in the early stages of building a business, my advice is simple: start where it counts. Let your marketing efforts be shaped by outcomes, not assumptions.

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