Striking the right balance with search engine design and selection is no easy task. Too much control risks eroding individual choice and autonomy, while too little could leave harms unchecked.

To stay relevant to both search engines and users, brands must create content that is not only valuable to humans, but also machine-readable, AI-trainable and skimmable.

Mozilla is making its first official move toward AI-powered search in Firefox. As part of a new experiment, Perplexity AI is now being offered as an optional search engine directly in the browser ...