Do not duplicate meta descriptions: As with title tags, the meta descriptions must be written differently for every page. Google may penalise you for mass duplicating your meta descriptions. Consider ...

For example, if your pages change, you don’t want to have a different page title and meta description than the content that’s reflected on the page. You also don’t want to have meta tags ...

It's challenging to write compelling, descriptive meta titles – and even more so when you have thousands of pages to contend with. Meta titles are nothing new to the world of SEO. We need them ...

Dig deeper: Google shares 4 examples of how to improve a meta description. Why you shouldn’t worry about it. ... AI-generated meta descriptions and title tags will become more prevalent.

Google’s examples of better meta descriptions: Explains what the shop sells and details like opening hours and location . “Get everything you need to sew your next garment.

Increase Website Traffic Without Improving Search Rank: A Guide to CTR-Testing for Title Tags and Meta Descriptions. by Michael Hayes. save. SEO has one fundamental objective: Drive organic traffic to ...

Sometimes if Google doesn’t like your title tag it will rewrite it for its search engine results, pulling in information from your meta description and page content. Chances are this won’t be as good ...