According to further research from the University of Illinois at Urbana-Champaign, descriptive menu labels raised sales by 27%, compared to food items without descriptors.

When struggling through tortuously over- or under-explained menu offerings littered with typos and misaligned descriptive words, I can’t help but cringe with self-righteous indignation at the ...

Before menus ever make it to the printer, restaurant owners hire menu engineers and consultants to bury super sneaky psychological tricks into the pretty pictures and mouth-watering descriptions ...

Sitting down to dinner last month at Globe in San Francisco, I was delighted to see the menu crowded with pedigreed protein. Choices included pasture-raised lamb from Atkins Ranch in New Zealand ...

SAN JOSE — What’s on the menu for dessert: Madagascar Chocolate Extravaganza or a Vanilla Cone? The difference will cost you. Dining is rich with cultural cues, says Stanford computational ...

UH Moment UH Moment: Descriptive Menus Increase Sales and Satisfaction “We need to understand even more about consumer behavior to really optimize the industry” ...

In 1919 the Hotel Pennsylvania, in New York, opened its first restaurant, with offerings notable for their descriptive simplicity: “lamb,” “potatoes: boiled,” and so on. Nearly 100 years ...

Content - Can the average consumer tell the difference between two identical products when they have dissimilar labels? Do restaurant enthusiasts order more food when the descriptive menu language is ...

According to further research from the University of Illinois at Urbana-Champaign, descriptive menu labels raised sales by 27%, compared with food items without descriptors.