Be careful when using only one demographic profile to attempt to create a market segment. If you choose consumers age 18-39, you might be including both men and women, who are looking for ...

What Are Demographic Characteristics in a Customer Profile?. In developing a marketing plan for your business, one of the key steps is to identify your target market segments.

Social media enables brands to increasingly understand the profile and behaviour of their customers. Listening to social conversations can provide insights into what people are saying, whilst ...

Facebook is partnering with a handful of organizations to combat diseases using real-time maps powered by satellite imagery, computer vision, census data, and Facebook’s proprietary data.