The posts you "like" on Facebook do more than show support for a friend's new baby or express your obsession with a video of cute kittens. Your "likes" help scientists understand human behavior.

"Dataclysm" includes charts, graphs and commentary on how Facebook "Likes" can determine a person's sexual orientation, the rise and fall of a much-hated word on Google and human migration over time.

Dataclysm: Who We Are (When We Think No One's Looking) ... graphs and intriguing analyses of human behavior gleaned from the wealth of social data now available. He finds, ...

Dataclysm.org 2014-10-01T13:42:00Z Share. Facebook Email X LinkedIn Copy link. An icon in ... "The graph assigns weight to relationships, so 'cliques' of friends will cluster together.

OkCupid co-founder Christian Rudder knows a lot about his site's users. He explains how he uses mass data to explore behavior in his new book Dataclysm: Who We Are (When We Think No One's Looking).

Jane Stewart Adams reviews “Dataclysm: Who We Are (When We Think No One’s Looking)” by Christian Rudder. On OKCupid, being black costs you almost a star on your rating.

Jordan Ellenberg is a professor of mathematics at the University of Wisconsin and the author of "How Not to Be Wrong: The Power of Mathematical Thinking." Christian Rudder, co-founder of the ...

From home shopping to homeland security, big data’s sausage machine is devouring us all, according to Christian Rudder’s future-looking Dataclysm FOUR years ago I interviewed Sam Yagan, then ...