Examples of Database Segmentation By Miranda Brookins , Contributor Delivering in store on commitments made in advertising is key to brick-and-mortar marketing.

The information in a marketing database can be used to achieve significant business benefits by supporting and improving performance across the whole spectrum of sales and marketing techniques.

Database marketing outsourcing is a strategic transaction for retailers. ... For example, if customer is dominant in a particular industry segment, ...

Quite often, the updating process in a marketing database will obviate the need to run separate processes used in implementing stand-alone campaigns. For example, people with marketing databases no ...

Database marketing has become extremely pervasive, ... For example, some consumers may provide fake names or email addresses to access an e-book available for download on your website.

For example, if your company spends an average of $250 to generate an inquiry but only $25 a year to keep in touch with each contact through database marketing, you could afford to keep the prospect ...

Amazon is an example of variable browsing--which combines variable marketing and digital perusing. After visiting Amazon.com, doesn’t the homepage start to recommend books you’d actually buy ...

When it is time to build a marketing database, a company’s internal IT group almost always lobbies tenaciously for the assignment. This is because IT professionals deeply associate the word “database” ...

Therefore, a well-established and consistently maintained database presence ensures products are included in these early screens, also known as ‘shadow searches’. Another compelling factor in favour ...