Mention database marketing, and many entrepreneurs will shoot you a "been there, done that" look. In fact, even the newest business owners have likely taken a stab at sending a mailing or two ...

Database marketing outsourcing is a strategic transaction for retailers. This type of outsourcing can facilitate the integration of diverse marketing channels e.g., web, social media, catalog and ...

The information in a marketing database can be used to achieve significant business benefits by supporting and improving performance across the whole spectrum of sales and marketing techniques.

Most database marketing programs are designed to accomplish one or more of only three basic business objectives: acquiring new customers, retaining existing customers, or cross-selling. Measuring ...

And from those marketing databases, trends are emerging that affect how we manage our relationships with customers and prospects, according to Gary S. Laben, president/CEO of Richardson, TX-based ...

Database marketing has become extremely pervasive, as database technology has emerged and improved. Often referred to as customer relationship management, or CRM, database marketing is the use of ...

Sales and marketing would be impossible without good database systems. As business tools go, database software is essential. There are some new products you should know about. By SIMON LLOYD. By ...

Database marketing outsourcing is a strategic transaction for retailers. This type of outsourcing can facilitate the integration of diverse marketing channels (e.g., web, social media, catalog and ...

And from those marketing databases, trends are emerging that affect how we manage our relationships with customers and prospects, according to Gary S. Laben, president/CEO of Richardson, TX-based ...