The CDP market is expanding again in 2025 — but the action is with embedded tools and acquisitions, not fresh startups.

Marketers often worry that performance marketing and its focus on short-term sales is crowding out brand-building activities aimed at enhancing customer perceptions of their brand—and is ...

Multilevel marketing (MLM), also known as network marketing, is a strategy used by direct sales companies to encourage existing distributors to recruit new distributors.

The World Economic Outlook (WEO) database contains selected macroeconomic data series from the statistical appendix of the World Economic Outlook report, which presents the IMF staff's analysis and ...

Here are some of the most prominent roles of communication in marketing campaigns and strategies. Learn more on the Inkbot Design blog.

Peloton names fourth CMO in 5 years as turbulence persists Megan Imbres, who has past experience at Apple, Amazon and Netflix, is credited with extensive experience in direct-to-consumer and ...

Choose Chicago created the new marketing campaign in collaboration with local agencies including Envisionit, Agents of Slang, October Productions, Word and Soul, and Chu Batsaihan.

Joint provisional liquidators have been appointed by the High Court to Dublin company Frank&Bear Limited, stated to be involved in a number of significant digital marketing campaigns in Ireland ...

ICE is using a tracking app to identify people who can easily be deported – then arrest them Information about more than 700,000 individuals is on the app and available in a ‘baseball-card ...