Marketscan Limited, a long-established UK provider of B2B marketing data based in Chichester, has been snapped up by Marketscan Data Solutions Ltd, a connected company to award-winning email marketing ...

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From the early days of database marketing to the rise of programmatic advertising, we've consistently embraced tools that augment our human capabilities.

Sales and marketing intent data, database and data enrichment providers and technology solutions for the beverage industry: our conclusion It is fair to assert that the beverage industry requires ...

Leveraging marketing automation and database building, businesses can streamline audience acquisition, drive revenue, and stay ahead in an evolving market.

Marketing through direct means may mean for the advertisers to get creative. The foundation for any successful marketing is a good database of contacts for marketing through emails.

We debate whether B2B marketers should outsource their company's marketing database, or keep it inhouse One of the most important decisions for any B2B marketer is whether or not to outsource the ...

Every time you send a mailing to the wrong person you're damaging your brand and your ROI.This whitepaper looks at why maintaining your database is so important, but so difficult. A good, accurate ...

Pel Hughes, a longstanding player in direct marketing, faced a pivotal challenge: executing a complex campaign targeting over 500,000 senior citizens with full-color printing and variable data on ...

Bubble tea chain Chicha San Chen is advising customers who hold memberships with it to change their passwords after a hacker gained access to its database.