Marketing professionals are drowning in data but starving for meaningful insights. As brands rush to collect data, they are ...

This is what I called the “Cost of Supporting Offer” in the paths to profit diagram. Marketing, for example, is an operating expense. So is compensation for people in human resources, sales, IT, R&D, ...

The industry media has dubbed this process “shadow searching,” and it has important implications for managers seeking to raise assets from pensions, sovereigns, family offices and other large ...

When it comes to areas of importance for operating businesses in the technology field, you’d be hard-pressed to find an area more important than the digital marketing team. I say that because the ...

Leveraging marketing automation and database building, businesses can streamline audience acquisition, drive revenue, and stay ahead in an evolving market. By Shajesh Menon ...

Complete the form to instantly download all three. Every time you send a mailing to the wrong person you're damaging your brand and your ROI.This whitepaper looks at why maintaining your database is ...

Everyone likes a diagram. Diagrams often help make an issue clear-except when they don't. There are plenty of diagrams that really do not convey information to the viewer, and that is a sad state for ...

Not to mention the fact that having a good database of numbers can greatly enhance your reach and effectiveness. In this guide, we’ll give you a brief rundown on phone number integration and its ...

The database server is able to interpret these commands and create a database whose structure has been designed in the form of the entity-relationship diagram. Unfortunately, among the tools ...

Dive Brief: U.S. spending on marketing and advertising will grow 10.7% this year to reach $570 billion, according to the 18th annual forecast from consultancy Winterberry Group. The growth rate is ...