In 2025, the best marketers are data analysts first and creatives second. They’re the ones who: • Let algorithms guide ...

Who needs rewrites? This metadata-powered architecture fuses AI and ETL so smoothly, it turns pipelines into self-evolving ...

In today’s fast-paced digital world, using data effectively isn’t just a nice-to-have—it’s essential. From targeted marketing and campaign optimization to creating tailored personas and ...

This data-driven approach has completely redefined marketing. Think of it this way: running campaigns without data is like driving blindfolded. Sure, you might accidentally find the right audience, ...

The phrases “data-driven” and “data-informed” have quickly become business buzzwords as the rate at which we can collect and analyze data continues to increase exponentially.

Despite wide acceptance of data-driven manufacturing principles, 20% of the manufacturers participating in a recent survey commissioned by Dassault Systèmes reported making bad decisions on a frequent ...