The strategy statement must also include the website's objectives. Objectives are goals restated in terms of measurable data. Marketing experts use the acronym SMART (Specific, Measurable ...

In the architecture, engineering and construction (AEC) industry, for example, these scenarios might include geospatial data like aerial imagery offered directly via an ecommerce-enabled website ...

Do CIOs and other technology leaders have a clear strategy for how to harvest the data needed to drive self-service, CX and business transformation?

The new strategy contains five areas of focus: data governance and leadership, data and analytics workforce, common data and analytics, open data architecture, and purposeful analytics.