Data-driven customer segmentation allows you to analyze if there are several distinct groups in your addressable market and what they are.

Force Marketing has announced a strategic partnership to intergrate automotiveMastermind’s data into its platform. In a news release, the companies said th ...

Gary Comer, founder of mail order clothing retailer Lands' End, once said “Think one customer at a time and take care of each one the best way you can”. Back in the early 1960s, when data and ...

For that second chunk of data, we can apply AI models to further segment the 100-terabyte chunk into buckets based on the expected probability of a file having PII.

In other words, taking advantage of better data enables better customer segmentation. Average is not good enough. When it comes to better data, you want quality over quantity. I believe in the 80/ ...

Behavioral segmentation through deeper data analysis is helping marketers differentiate their products and understand prospects better. As a result, creating custom buyer journeys, ...

But if marketers are struggling to prove their worth, data segmentation can help. “Links are a big part of the web experience. So this is how you navigate the web,” Yatağan said.

Micro-segmentation, an evolution of network security, lets organizations add granular segmentation policies to their data center transformation strategy. Topics Spotlight: New Thinking about Cloud ...