Customers crave personalization. It's a fact—customers expect you to know their needs and adapt accordingly. First-party data, like purchase history and website behavior, gives you the power to ...

AI personalization in marketing requires standardized, high-quality data. Without strong data standards, even advanced genAI ...

Balancing data privacy and personalization is a familiar challenge for marketers, but there are notable discrepancies between the U.S. and European markets when it comes to data privacy. While 71% ...

Enrich customer data: Continue to enrich customer profiles in the CDP with real-time personalization data. This helps optimize segments and journey predictions. 2.

A new setting allows you to disable the algorithmic-style personalization Memories generated in Google Photos will now take your activity into account Android Police ...

The depreciation of third-party data. Closing the personalization gap is not going to be an easy task. It will take a significant amount of customer data.

NEW YORK--(BUSINESS WIRE)--CommerceNext, in partnership with The Commerce Experience Collective (CommX), Bizrate and Coresight Research, today announced their most recent study data, which found ...

For CMOs in financial services, striking the right balance between personalization and data security is essential. More Resources on Personalization and Data. Why Now Is the Time to Improve How ...

As part of Constructor’s holistic product discovery platform, Quizzes is designed to provide a new way to source data that can be applied throughout the entire shopping experience; and Quizzes uses ...

Who hasn’t heard of buzzwords like ‘big data‘, ‘customer personas’ and ‘1-to-1 engagement’? Every now and then, someone makes a pitch that claims to be ‘disruptive’ or ‘paradigm-shifting’ with aims to ...

The key is to recognize that flexibility on what consumers expect is king. Personalization is not a one-time project and, ...

Optimized personalization is a necessary tenet of any ecommerce brand that aims to stand out. The importance of winning loyal customers depends on one-to-one customer personalization and engagement ...