AI personalization in marketing requires standardized, high-quality data. Without strong data standards, even advanced genAI ...

Each of our versions of reality is changing with AI. This could erode our ability to agree on basic facts or navigate shared challenges.

In 2025, the best marketers are data analysts first and creatives second. They’re the ones who: • Let algorithms guide ...

As President of Global Services and Digital Technologies of Mars, Marina Bellini's mandate includes overseeing enterprise ...

Dinosaurs are reptiles that lived in what is known as the Mesozoic era, and their bones can be seen in almost every natural ...

Discover how financial services (and other) CMOs and marketers can enhance personalization while ensuring data privacy and regulatory compliance.

Cipher Mining Begins Bitcoin Production at 300 MW Black Pearl Data Center The New York-based miner expects hashrate to hit 23 EH/s by Q3 after starting operations at its Black Pearl site.

Personalized offers and product recommendations for B2B buyers may fall short, as they appear irrelevant to buyers ...

Few consumers trust retailers to use their data responsibly, research finds Consumers are more willing to share data when the requests are personalized and the experience is more rewarding, Press ...

The personalization paradox Despite clear evidence that a personalized loyalty program drives value for businesses and for customers, many businesses are yet to recognize this.