AI personalization in marketing requires standardized, high-quality data. Without strong data standards, even advanced genAI ...

Each of our versions of reality is changing with AI. This could erode our ability to agree on basic facts or navigate shared challenges.

In 2025, the best marketers are data analysts first and creatives second. They’re the ones who: • Let algorithms guide ...

Data is no longer a bystander in employee benefits; it’s driving the way plans are designed, delivered, and measured.

Personalized offers and product recommendations for B2B buyers may fall short, as they appear irrelevant to buyers ...

AI isn’t just improving digital retail — it’s helping brands win the battle for attention, engagement and loyalty. The post How AI is winning digital shoppers through personalization appeared first on ...