The key is to recognize that flexibility on what consumers expect is king. Personalization is not a one-time project and, ...

Even businesses that consider themselves “offline” have been plugged into modern technology longer than they realize. We started with cash registers and calculators, and today, data collection ...

21% of marketing executives are leading the way in customer data-driven personalization, and they're seeing major results.

AI personalization in marketing requires standardized, high-quality data. Without strong data standards, even advanced genAI ...

Enrich customer data: Continue to enrich customer profiles in the CDP with real-time personalization data. This helps optimize segments and journey predictions. 2.

Soon, first-party data will reign supreme. Learn how you can source first-party data and leverage it in your personalization efforts. 2022 has seen a revival of interest and discussion around ...

The role of data in hyper-personalization. Data is the lifeblood of hyper-personalization. Data helps marketers craft relevant and highly specific experiences for each user’s needs and context.

Companies are doubling down on personalization because customers expect it. But you won't get far if they don't trust you to do right by their data.

3. What does your current data organization process look like? To move forward with a better approach to your data and personalization goals, you first need to reassess what you’re doing right now.

The depreciation of third-party data. Closing the personalization gap is not going to be an easy task. It will take a significant amount of customer data.