The new Customer 360 Truth services leverage Mulesoft's Cloud Information Model to bolster Salesforce's customer data platform.

The holy grail of customer experience these days involves gathering all of the data on an individual customer into a single record. Today at Dreamforce, ...

Salesforce has launched new data cloud, AI and automation capabilities to expand its Customer 360 for Health enterprise platform. Nearly 80% of healthcare consumers cite difficulty navigating the ...

Data Cloud + Customer 360 + Agentforce: Data Cloud surfaces trusted customer data in all Salesforce Customer 360 applications, Agentforce, Flow, and analytics — creating a foundation for ...

The last few years have seen a huge paradigm shift for many software vendors. The move away from a product-based model towards software-as-a-service (SAAS) in the cloud has brought huge changes ...

A new coordination workflow between Autodesk BIM 360 Model Coordination and Navisworks allows users to assign and track clashes and other issuers from anywhere to anywhere without meetings and ...

Salesforce's idea to provide a 360 degree view of the customer isn't exactly new, but the company maintains its execution will be different. Here's the master plan.

Tredence Customer 360 delivers an AI-driven 360-degree view of the customer, connecting first- and third-party data across touchpoints like streaming, gaming, customer service, and commerce media.

In planning for an MDM implementation enabling a 360-degree view of the customer, organizations need to refrain from approaching each master data domain separately and sequentially-'multidomain' ...

Salesforce continues to build momentum with Data Cloud, the heartbeat of the Salesforce Platform and foundation of Agentforce. Companies like The Adecco Group, Air India, Aston Martin, FedEx ...