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It was only inevitable that Meta would roll out ads in WhatsApp, an app that now has more than 3 billion monthly active users ...
Google Ads launched built-in video analytics, giving advertisers a unified view of video performance across all campaign ...
The demise in recent years of legacy DSPs is not a glitch in the matrix; it’s a business model failure, leaving SSPs and ...
In an industry overwhelmed by data, tools, and channels, programmatic advertising has evolved into a leading force in advertising, and ad-tech is scaling in tandem with the plethora of challenges it ...
VB Transform brings together the people building real enterprise AI strategy. Learn more Palo Alto-based Catio was awarded “Coolest Technology” at VentureBeat Transform 2025 in San Francisco on ...
In artificial intelligence (AI) computing, the undisputed leader has been Nvidia (US:NVDA). Such dominance has enabled it to ...
While data privacy makes attribution more challenging than ever, it’s a welcome challenge for those who value its intentions.
The technology, which enables rapid business transformation, requires a new data layer—one built for speed, scale, and ...
Metadata collection and the introduction of in-app ads signals the end of WhatsApp's privacy credentials. What has been done ...
At "Renewal Tour 2025" Singapore hosted by ESOMAR, a leading association for global market research, insights, ...
In a world where digital transformation is accelerating at an unprecedented pace, AI-driven data analytics has become the cornerstone of both cybersecurity and public safety innovation. As ...
LONDON (AP) — WhatsApp said Monday that users will start seeing ads in some parts of the app, as owner Meta Platforms moves to cultivate a new revenue stream by tapping the billions of people ...
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