Customer segmentation, in simple terms, is dividing your customers into smaller groups based on shared characteristics. Doing so allows you to deliver more personalized messages and offers, identify ...

By combining human empathy with data-driven precision, DHL aims to deliver exceptional service that meets the distinct needs of each customer, leveraging our digital platforms to enhance ...

Data platform provider introduces configurable customer identity matching technology that operates within existing data ...

With AI-powered forecasting in the retail industry, AI can predict demand, so companies are less likely to overstock products with low sales volumes. In SaaS, AI can help spot customers likely to ...

Companies have been able to segment customer data for years, but AI takes it a step further, enabling brands to target offers ...

Sleep Country Canada is undergoing a sweeping digital transformation—and at the heart of it all is a commitment to staying ...

The digital banking revolution is over. Digital banking has become little more than a delivery channel for checking account ...

Together, Branching and Custom Views empower brands to efficiently deliver agile, contextually relevant customer experiences defined by unprecedented personalization and interactivity.

The mobile gaming industry, now valued at over $108 billion globally, stands at a critical juncture. As privacy regulations ...

"AI should take the busywork out of marketing, not add to it," says Žilvinas Lešinskas, Omnisend's VP of Product. "With our new AI-powered suite, we're making advanced personalization and efficiency ...