Customer segmentation can also help in other marketing tasks such as product recommendations, ... a quick visualization of the data can reveal the logical number of clusters the model should contain.

A hybrid customer segmentation approach that includes data from social and digital media will just lead to enriched customer segment intelligence for business leaders to use.

NEW YORK, Nov. 8, 2018 /PRNewswire/ -- ContentSquare, an AI-powered digital experience insights platform, and Dynamic Yield, the AI-powered omnichannel personalization engine, today announced a ...

The reason customer segmentation is a popular digital marketing strategy is that it works well to help you find the most likely, qualified buyers, whether your product is container gardening or ...

Reporting, analytics and visualization tools, which help retailers understand real-time sales and customer preferences across channels. With these tools and capabilities, retailers can understand the ...

Quantzig announced completion of their success story on how customer segmentation helped a fintech firm to enhance customer retention rates by 20% ...