Customer segmentation can help reduce waste in marketing campaigns. If you know which customers are similar to each other, ... K-means clustering is an unsupervised machine learning algorithm.

This is part two of my series based on Lomit Patel’s “Lean AI” (O’Reilly, ISBN:978-1-492-05931-8). The first discussed business applications can benefit from supervised learning. This ...

“Unsupervised learning is particularly useful in identifying activities that don’t fit existing rules but may still be suspicious,” Purcell adds. In retail and e-commerce, clustering enables more ...

Customer segmentation, the practice of dividing a market into distinct groups with common needs, behaviors, or characteristics, has long been the cornerstone of successful marketing strategies.

Specialization: Machine LearningInstructor: Geena Kim, Assistant Teaching ProfessorPrior knowledge needed: Calculus, Linear algebra, PythonLearning Outcomes Explain what unsupervised learning is, and ...