Compiling a customer profile can help you understand your target market more accurately, and should be updated on a regular basis. By gathering information on your ideal customers, you can tailor ...

For example, identify why this target customer always buys the cheapest product or why he invests in the newest products on the market. This step allows you to identify customer buying habits.

Examples of a Market Segmentation Profile. Small businesses can gain a competitive edge by focusing their marketing efforts on specific segments of the market instead of trying to appeal to everyone.

Why Marketers Need to Develop an Ideal Customer Profile. As a refresher, an ideal customer profile is a description—or archetype—of the companies that would realize the most value from a product or ...