Coca-Cola bottles both Dasani and Smartwater, but each brand has a different perceived brand value for customers. If you grow your brand value, you can increase revenue.

Perceived value is one of the key psychological factors influencing a consumer's purchase of finance and insurance products, Allstate Dealer Services said in a white paper it promoted this fall.

Minimizing Customer Effort, Maximizing Perceived Effort Operational transparency is not limited to specific sectors. It is a concept that transcends industries, adding value and enhancing customer ...