CRM. Managing the flow of customer data—such as contact details, transaction records, and service inquiries—ensures that teams have up-to-date information to personalize interactions, resolve issues, ...

Most integration projects begin with technology selection and end with disappointment. The marketing team wants customer data to flow between systems. The IT team delivers connections that function ...

Chip Rosales and James Loomstein of Rogue Marketing unpack how customer experience is driving B2B growth—and what brands must do to reduce friction and stay competitive.

In the journey of moving from "data-driven" to "data-informed," it is imperative that product leaders understand the data ...

Zurich Insurance Group is using AI in its new customer relationship management system to help agents provide more tailored service to customers. Business Insider Subscribe Newsletters ...

Marketers need to build a testing model that can prove to stakeholders—and themselves—the true contribution of different data ...

Education giant Pearson suffered a cyberattack, allowing threat actors to steal corporate data and customer information, BleepingComputer has learned. Pearson is a UK-based education company and ...

We gather data ... handle customer interactions in a scalable, centralized way. CRM solutions can also handle areas such as communication management and tracking; marketing assistance; lead ...

(RTTNews) - Informatica (INFA), a leader in AI-driven cloud data management, announced an expanded partnership with Salesforce to integrate its Intelligent Data Management Cloud with Salesforce's ...

Optimum has selected Google AI to enhance customer experience because of the transformative capabilities that Google Cloud’s generative AI (gen AI) technology offers.. Altice Capex 2022. The ...

The Co-op has been forced to admit that a cyber attack was worse than it had previously claimed. The retailer said on Friday that cyber criminals have stolen data on a “significant” number of ...