In their first-ever cover shoot as a family, Gildo Zegna, Chairman and CEO of the Ermenegildo Zegna Group, and his sons ...

If you’ve been scrolling through your social media feeds or catching up on the latest automotive news, you probably noticed ...

Remember when celebrity endorsements meant awkward TV ads with stars clutching products they'd probably never use? Those days ...

Rethinking Strategies: The History Behind Siddhey Mahadik’s Journey in Product Management. Siddhey Mahadik has been able to combine technical and business skills to come up with products that ...

As part of a series of interviews in partnership with Indegene focusing on the customer experience in pharma, AstraZeneca’s global consumer marketing director Melissa Fellner tells Paul Tunnah ...

What’s the most valuable lesson you’ve learned about identifying your ideal customer, and how has this lesson shaped your ...

Customer experience (CX) is widely, and rightly, acknowledged to be one of the pharmaceutical industry’s top strategic priorities. It can be a matter of life or death in healthcare, where ...

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Thanks to technologies that enable constant, customized interactions, businesses are building deeper ties with their customers. Firms can now address customer needs the moment they arise—and ...

Fielding customer-satisfaction surveys is not enough. To better serve their customer base and more effectively acquire new customers, organizations need to delve into the details of individual ...

Social media was supposed to usher in a golden age of branding. But things didn’t turn out that way. Marketers originally thought that Facebook, YouTube, and Twitter would let them bypass ...

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