Conversion rate optimization continues to get trickier the more channels you add and audience segments you create within your business. What works for one group or channel might tank your rate for ...

Maybe I'm biased, but I see conversion optimization as the epitome of the new marketing: ... It’s customer experience management writ large, from the earliest moments of contact onward.

Conversion optimization rarely sparks marketers' interest, yet it's an easy way to lower customer acquisition costs. The road to improved sales lies in increased conversions — on-page activity ...

A truly personalized online customer experience-- what essentially amounts to a custom website for every customer -- has been the Holy Grail of Marketing for over a decade. After all, consider the ...

Yieldify, a Customer Journey Optimization (CJO) platform designed to help e-Commerce businesses deliver customer journeys that convert, integrates into existing workflows and leverages proprietary ...

9 Little-Known Tricks About Conversion Rate Optimization By Ehsan Jahandarpour Entrepreneur.com Published July 12, 2016 5:00pm EDT | Updated July 12, 2016 5:37pm EDT ...

According to Wikipedia, “Conversion optimization is the science and art of creating an experience for a website visitor with the goal of converting the visitor into a customer.” ...

As a result, optimizing the customer experience at all stages of the buying process has never been more important. Still, conversion optimization is rarely discussed within the context of TV ...

PORTLAND, OR--(Marketwired - Jun 4, 2013) - Webtrends, the global leader in digital intelligence, today released a significant update to its Webtrends Optimize platform, introducing a depth of ...

Customer experience optimization is a holistic approach that involves refining every touchpoint between a customer and a company to ensure a positive, memorable experience for the customer. It’s about ...