The research into the strategies and spending patterns of 352 CMOs confirmed the pandemic is accelerating efforts to make the go-to-market model more digital, data-driven, and measurable. 88% of ...

Customer analytics is a process that unlocks invaluable insights into what makes your customers tick. Among many functions, it helps you develop features, products and services that you know your ...

Protecting your company from cyber criminals makes sense to the bottom line — whether it’s preventing the impact on your stock price or the long-lasting damage to customer loyalty. A 2014 ...

Strategy Analytics forecasts global consumer spending in 2021 on smart home products and services will break through the $100 billion mark after falling short in 2020 due ... customer insights, ...

This is where data analytics can be used to help implement strategies that target consumers and deliver a customized experience that speaks to their needs—and spurs action and engagement for an ...

Marketing departments have often functioned on gut feelings, intuition and qualitative information-gathering in the form of anecdotal reports from customer-facing employees. Visibility into customers' ...

KeyBank recently reinforced its analytics capabilities by entering into a definitive agreement to acquire AQN Strategies, an analytics-driven consultancy with deep expertise in the financial ...

BOSTON--(BUSINESS WIRE)--The global market for smartphone battery cells reached a total revenue of $7.5 billion in CY 2020, according to the Strategy Analytics Handset Component Technologies ...

KeyCorp (NYSE: KEY) announced Wednesday, March 3, that it has agreed to acquire AQN Strategies, an analytics-driven consultancy based in McLean, Va., geared toward financial services. Financial terms ...

The Google Analytics 360 Suite is a powerful marketing analytics solution to get insights you can use to improve customer experiences. To win hearts and minds (and dollars), marketers must be able ...