The research into the strategies and spending patterns of 352 CMOs confirmed the pandemic is accelerating efforts to make the go-to-market model more digital, data-driven, and measurable. 88% of ...

Protecting your company from cyber criminals makes sense to the bottom line — whether it’s preventing the impact on your stock price or the long-lasting damage to customer loyalty. A 2014 ...

What is customer analytics technology? In order to generate sales and engage customers, it’s critical for the fast-casual restaurant to understand who their customer is, what they enjoy and how ...

This is where data analytics can be used to help implement strategies that target consumers and deliver a customized experience that speaks to their needs—and spurs action and engagement for an ...

Marketing departments have often functioned on gut feelings, intuition and qualitative information-gathering in the form of anecdotal reports from customer-facing employees. Visibility into customers' ...

KeyBank recently reinforced its analytics capabilities by entering into a definitive agreement to acquire AQN Strategies, an analytics-driven consultancy with deep expertise in the financial ...

It informs how we understand the customer, influences how we design experiences, manifests operationalized changes and helps to shape individual experiences in real time. At its best, customer journey ...