Loads of balloons centered around a cake with a few candles and a large colorful banner; does this sum up the basic birthday ...

But those that are personalized and actually address the invitee ... "If they feel like there was little effort put into the invitation, you'll see probably little effort for the reply," Meier says.

Apple today updated its Invites app, adding a new event background options for customizing the look of event invitations that are sent out. Apple ...