Frito-Lay is breaking with past Super Bowl strategy for Lay's potato chips, trying a commercial that is sweet and cinematic ...

Florida spuds get a spotlight in a Lay's potato chip ad shot in Elkton that will air during Sunday's Super Bowl.

The commercial tells the audience that the potatoes used in Lay ... a rival potato chip brand owned by Kellanova, will have its own commercial during the Big Game. And if that’s not enough ...

Not so fast, Spud. A Frito-Lay commercial ... a loose potato and carefully tending it as it grows to maturity, when she proudly adds it to the truckload of spuds heading to the potato chip factory.

A current example ... sizes, or Lay’s variety packs are not affected, meaning this is an isolated incident. As a result, consumers who purchased the recalled chips should dispose of them ...