This week, Andrea Cruz, digital marketing manager at KoMarketing noticed text ad headlines and descriptions getting cut off and wondered if is new. I noticed today that Google is cutting off ad ...

According to software marketplace G2, it takes 50 milliseconds for consumers to judge your brand’s visual appeal. Without a ...

An understanding of colour modes is vital to ensure that your printed materials come out meeting expectations, and will be effective in attracting attention to your brand. With supersized branding ...

There’s also the added difficulty for marketers to make sure their social ads stand out from the competition and actually capture consumers’ attention. For retail and ecommerce marketers looking to ...

Events Home 2025 Events Calendar Upcoming Events Brand Insider Summit Pharma & Health July 21 - 24, 2025, The Poconos Brand Insider Summit Retail August 17 - 20, 2025, Lake Tahoe ...

If your strategy is to have a 30% off sale once a month every month, don’t be surprised when ad copy stating “hurry, ends soon!” quickly becomes ineffective.

Ad customizers are a feature provided by AdWords that allow you to dynamically insert ad text based on certain parameters, including by device. Your two options for device customization are ...

According to Haleon, ad copy written at a fourth-grade reading level demonstrates 1.6 times higher brand recall compared to other Haleon messaging written above a fourth-grade reading level. Video ads ...

Performance Max (PMax), the Google machine learning-based ad product, is notorious for its black box qualities. Advertisers set their preferred KPIs and upload other business priorities and creative ...

Beyond images, Meta’s AI can be used to generate alternate versions of the ad headline, in addition to the ad’s primary text, which was already supported by leveraging the original copy.