Today, AI is not just a tool—it’s a strategic asset. Its power to personalize messaging, optimize campaign performance and ...

What began as a reputational crisis for data platform Astronomer ended in a masterclass in crisis marketing. A viral “kiss cam” incident involving top executives was swiftly reframed through a Gwyneth ...

What will you find in “The Stories of My Stories”? The collection consists of 30 short stories, each with a unique style and varied themes ranging from everyday life to the fantastic, always with a ...

Brands and marketing teams are already vying to “win over” the next generation of consumers – the oldest currently no more than 16, and the youngest just six months old. UAL Professor Lawrence Zeegen, ...