GumGum, the contextual-first technology leader transforming digital advertising, has uncovered a critical gap in campaign effectiveness: 41% of contextual ad placements fail to capture attention when ...

We believe that IPG has a narrow moat attributable to intangible assets. Intangible assets are derived from decades of granular data on omnichannel and global marketing campaign performance and ...

Because the truth is: Yes, students are using A.I. And no, they’re not just using it to cheat. They’re using it to brainstorm, to summarize, to translate, to scaffold. To write. The model is there — ...

Sensing that scaled media planning and digital advertising were the future of the industry, WPP founded GroupM in 2003 to centralize all media buying operations under one umbrella. GroupM was a ...

Forget cookies and outdated targeting tricks – modern marketers are navigating the ‘mindset era’, where success hinges on ...

Scientific creativity refers to natural/automated genesis of innovations in science, propelling scientific, technological, industrial, and/or societal progress. Mental paper folding (MPF) requires ...

We are at a historic inflection point in creativity and innovation. For the first time, the bottleneck to building groundbreaking products isn't capital, connections or technical skills—it's ...

Currently, our Graph Schema defaults to a simple template. However, new users are often unfamiliar with graphs, making schema construction challenging. We can simplify this process (semi-automatically ...

India’s creative industry had more than a few reasons to celebrate this week, with six agencies clinching a total of 10 prestigious Pencils—two Silver and eight Bronze—at The One Show 2025. These wins ...

As AGI rises in the tech industry, Hollywood grapples with existential questions of creativity and whether AI can ever be creative.

These knowledge graphs revolutionize customer journeys by enabling personalized recommendations, enhancing customer service and optimizing interactions across multiple touch points. Use Case #1: ...