We believe that Omnicom has a narrow moat attributable to intangible assets. Intangible assets are derived from decades of granular data on omnichannel and global marketing campaign performance, ...

Forget cookies and outdated targeting tricks – modern marketers are navigating the ‘mindset era’, where success hinges on ...

Publicis, the largest of the traditional advertising holding companies, is vertically integrated, providing creative media planning, and reputation management solutions to brand owners. Before the ...

Campaign Middle East asks industry leaders about how marketers need to diversify and measure better within the AI-led search ...

Two pillars of teaching — structure and evidence — are also the keys to writing more effectively for the public.

When you look at the demographics of the trucking industry, Gen Z is underrepresented in many roles, including drivers.

AI-powered SaaS platforms and decentralised networks are transforming sustainability in the fashion industry by enhancing ...

TikTokers claim the O Method has brought them health, wealth, and happiness. But what are the consequences of eroticizing ...

In this episode of The Speed of Culture, Matt Britton speaks with Richard Nunn, CEO of United MileagePlus, and Maggie Schmerin, chief advertising officer at United Airlines. Together, they unpack how ...

Objectives Smoking is a well-established risk factor that exacerbates multiple sclerosis (MS) progression and increases disease activity. Smoking cessation promotion practices of MS clinicians are not ...

As the world’s largest independent crypto data aggregator, CoinGecko is the most comprehensive data source out there. With ...

Every day at school is a happy day is what every educational environment aims to create for students. The interesting ...