While a professional agency might charge $5,000 or more to design a logo, a similar service outsourced elsewhere, like in the Philippines, can cost as little as $100.

Make your logo ownable to your brand. My number one tip is to make sure your logo is ownable to your brand. If you replaced your name with a competitor's, ...

The old Pepsi logo, pictured in 1990. Jean-Erick PASQUIER/Gamma-Rapho via Getty Images But taking inspiration from a previous design also comes as Gen Zers bring back several trends from the '90s.