The CTR for banner ads among all ad formats and placements is even less at 0.05%, Smart Insights found, highlighting a potential challenge for Physicians Formula. However, adding AR into the mix could ...

Here’s the first look — call it a teaser — at Katie Holmes’s new ad campaign for Bobbi Brown cosmetics. The official ad campaign will hit magazines in February.

Cosmetic and skin care companies have been doubling down on social media marketing directed at tweens and teens. Parents are left to figure out how to handle kids' desire for skin care products.

An analysis of some 300 cosmetics ads in magazines found the vast majority of their science claims to be either false or too vague to judge. Skip to main content. Scientific American.

With one ad, Eli Lilly will provide an interesting counterbalance to Oscar hoopla Sunday night. During E!’s pre-Oscar red carpet show, Lilly will run “Big Night,” a :30 spot crusading ...