On April 29, as first reported by Digiday, Walmart launched its e-commerce test inside Roblox via a new “IRL Store” inside its pre-existing Walmart Discovered world. Roblox players loading ...

Walmart's Discovered experience started out last year as a way for kids to buy virtual items for Roblox inside the game. But today, that partnership is testing out an expanded pilot program that ...

Anyone can stick “forever” on a piece of clothing. The avatar does look cool, though. Image: Forever 21 / VBG Start Slideshow I’ve been hearing about how metaverse fashion is the future for ...

For those who aren’t familiar with the game, Roblox Dress To Impress is all about dressing up your characters in the best ...

While Roblox has 55 million daily active users, the tastes of the gamers don’t always synchronize with how brands see things. If they perceive that a brand is not authentic, they won’t return.

If you have been playing Roblox for a while, you know about the vast library of user-generated Roblox items. These accessories and clothing items can be used to deck out your in-game avatar.

This will be Chipotle’s second foray into the Roblox metaverse platform, with the first being the Chipotle Boorito Maze game, which launched last Halloween and let customers earn virtual prizes.

Roblox views its marketplace as a “critical part of the Roblox economy,” and seemingly with good reason; the company says it sold “1.8 billion total avatar items” on the platform just in 2022.