Google announces several updates that will help provide site owners and advertisers with relevant data when cookies aren’t available. The new privacy-safe tracking methods, which don’t involve ...

There’s no need to change your scripts, or set a section up in your Google Analytics dashboard. All you need to do is add code to the link, and it automatically starts tracking within your ...

Google is obviously aware of this, and it is now looking to machine learning to ready its tools like Google Analytics for this post-cookie future. Vidhya Srinivasan, VP/GM, Advertising at Google ...

Contrary to what you may have heard, Google is not going to suddenly disable your Analytics account anytime soon. Web monitoring specialists Pingdom recently surveyed the top 10,000 most visited ...

Step 2: Depending on if you are running Google Analytics tracking through tag manager or through direct script insertion, you’ll add in the unique identifier from the respective system (e.g. GTM ...

While tracking WordPress pageviews in Google Analytics is pretty easy to accomplish, another interesting metric for many websites is to track author statistics. Namely, how many pageviews is each ...

Google is leaning hard into a whole new segment of Google Analytics 4 called “events.” So, what’s an event? Pretty much whatever you want (or need) it to be.