It is undeniable that today, we have fully entered the digital world, applying new innovations available online to our daily lives. What's even more exciting is that these digital innovations are not ...

Gamification is the process of applying game principles to non-game activities to encourage engagement, participation, and loyalty — think challenges, rewards, and a sprinkle of friendly competition.

Digital marketing is an important tool for new business, a small shop or a brand that is getting bigger. Digital marke ...

Most beauty brands in India focus on Instagram, overlooking YouTube’s 491 million regional, intent-driven users. Pravis ...