In the following chart (inspired from actual data) ad #1 has the lowest CTR and the highest conversion rate, while ad #10 has the highest CTR and the lowest conversion rate.

Data reported by Shop.org reflects a continuous decline in online conversion rates. In June of 2007, Fireclick index reported an average ecommerce conversion rate of just 2.2%.

Ultimately, I've found conversion rate optimization is the only way to gain an edge in digital advertising. So make split testing a weekly habit. Use simple vocabulary and short sentences in your ...

Reading a lot of conversion rate optimization tactics online and can’t wait to apply them? Make sure you learn to do it the smart way. Plenty of people will offer tactics for conversion rate ...

Conversion Rate Optimization (CRO) is crucial for businesses looking to turn visitors into engaged customers. CRO isn’t just about getting more traffic; it’s about making the most of each ...

Without conversion rate optimization, users won’t convert even if you have thousands of visitors. This proves that traffic alone isn’t a guarantee for successfully increasing your revenue.

Conversion optimization rarely sparks marketers' interest, yet it's an easy way to lower customer acquisition costs. The road to improved sales lies in increased conversions — on-page activity ...

Conversion rate optimization is a marketing game-changer. But in 2015, only 39 percent of marketers considered CRO a priority. That's not smart: Instead, marketers this year would be wise to ...

Conversion Rate Optimization (CRO) is a term for a series of techniques which all have the same purpose: to increase the proportion of visitors to your website that convert.

Related: Conversion Rate Optimization: From a Luxury to a Necessity in 2016 . There is no one-size-fits-all strategy. More From Entrepreneur.com.