How Deezer achieved 36% growth by embracing marketing failures and focusing on brand building over aggressive user acquisition.

Finally, we think distributions are appropriate. Ampol paid out approximately 50% of underlying NPAT as dividends in the four years to 2018 and increased this to 60% in 2019 and 2020, at the midpoint ...

Learn how to design an A/B-testing process with structured, data-informed experimentation that improves conversion rate ...

Return on Equity (ROE): CME Gr's ROE is below industry standards, pointing towards difficulties in efficiently utilizing ...

AppTweak's Simon Thillay explains why app marketing teams should prioritize business outcomes over statistical significance.

Sensing that scaled media planning and digital advertising were the future of the industry, WPP founded GroupM in 2003 to centralize all media buying operations under one umbrella. GroupM was a ...

The dollar has been weakening this year, making it more expensive to travel internationally. Here are a few ways to save on fees and exchange rates.

Although there are tens of thousands of vendors across the Lumascape, helpfully bucketed by dozens of three-letter acronyms (CDPs, DMPs, SSPs, etc.) ) – nobody has any idea what anybody does. And it’s ...

Study shows that the discovery through LLMs like ChatGPT converts 9x better then Search Traffic. The start of Answer Engine Optimization (AEO) ...

Fed Leaves Rates Steady, Expects Weaker Growth, Sticky Inflation Bitcoin price was little changed and traded just above $104,000 as policymakers expect stickier inflation and slower growth.