In the following chart (inspired from actual data) ad #1 has the lowest CTR and the highest conversion rate, while ad #10 has the highest CTR and the lowest conversion rate.

Conversion rate optimization is a marketing game-changer. But in 2015, only 39 percent of marketers considered CRO a priority. That's not smart: Instead, marketers this year would be wise to ...

Conversion optimization rarely sparks marketers' interest, yet it's an easy way to lower customer acquisition costs. The road to improved sales lies in increased conversions — on-page activity ...

It’s not enough to get traffic to your site – you need visitors to take action. But it may only take a few simple tweaks to your website to optimize your conversion rate.

With conversion rate optimization, you're carrying out tests to see what works and what doesn't. Of course, you want to improve your CR and ROI, but like any experiment, they could also go in a ...

Without conversion rate optimization, users won’t convert even if you have thousands of visitors. This proves that traffic alone isn’t a guarantee for successfully increasing your revenue.

Conversion rate optimization (CRO) is a critical metric for marketers. This checklist will help you avoid common mistakes and improve CRO for your business.

Conversion Rate Optimization has long been a focal point for marketing departments, gathering data to analyze ways to increase engagement with their website, ads, and other mediums ASAP.

Related: Conversion Rate Optimization: From a Luxury to a Necessity in 2016 . There is no one-size-fits-all strategy. More From Entrepreneur.com.

Conversion Rate Optimization Tools – What You’ll Need… Pin. We already have a pretty extensive article on the best CRO tools for getting started with Conversion Rate Optimization on your blog, website ...