Amazon has said that this is due to them adding mobile data into the conversion rates. For most products, conversion rates were almost cut in half. After this change, I recommend you aim for 7-15%.

Understanding how to calculate an exchange rate is essential for anyone dealing with foreign currencies, whether you're traveling, investing, or conducting international business.

Search campaigns had higher conversion rates for overlapping search terms 84.18% of the time. Google does not publish cost data for PMax search terms, so we can’t calculate the difference in ...

Conversion rates are consistently imperfect You are never going to be able to collect all the data you need. Ever. You will always be missing something, making assumptions, and manually counting.

Understanding Historical Currency Exchange Rates . Historical currency exchange rate data is a valuable tool for those interested in the foreign exchange (FX) currencies market.

This paper examines the impact of Dollar exchange rate volatility on firm productivity in Emerging Markets economies (EMs). Using firm level data covering 16 EMs over the period 1998 -2019, the paper ...