Awareness. The first step in any type of conversion funnel is to pull visitors in. This could mean getting someone’s attention, whether it is through SEO, paid ads, or social media posts.

Advertisers, once you’ve been converted, it’s on you to break the cycle. That means treating your stack like a cluttered ...

If this is Greek to you, read up on creating Google Analytics conversion funnels.Below is what the Google Analytics funnel visualization report looks like. 2. Conduct the “your mom” test ...

Last week, News Corp ( NWSA), owner of realtor.com in the U.S. and the majority owner of REA Group in Australia, announced the $210 million acquisition of lead qualification service Opcity. Why it ...

Spurred by its efforts to push marketing beyond brand development, Unilever has hired an agency to help take its strategies beyond the traditional conversion funnel that’s used to measure success.