Awareness. The first step in any type of conversion funnel is to pull visitors in. This could mean getting someone’s attention, whether it is through SEO, paid ads, or social media posts.

If this is Greek to you, read up on creating Google Analytics conversion funnels.Below is what the Google Analytics funnel visualization report looks like. 2. Conduct the “your mom” test ...

Last week, News Corp ( NWSA), owner of realtor.com in the U.S. and the majority owner of REA Group in Australia, announced the $210 million acquisition of lead qualification service Opcity. Why it ...

Below, 10 members of Forbes Agency Council share the advertising channels that have been performing best for their agencies to draw prospects into the funnel and convert them, and why. 1. LinkedIn ...

Spurred by its efforts to push marketing beyond brand development, Unilever has hired an agency to help take its strategies beyond the traditional conversion funnel that’s used to measure success.