Conversion optimization rarely sparks marketers' interest, yet it's an easy way to lower customer acquisition costs. The road to improved sales lies in increased conversions — on-page activity ...

By integrating AI across the funnel, Stitch Fix, the online personal styling platform, reported a 9% year-over-year increase ...

Conversion is the highest leverage point for any app-based business. And we predict that in-app A/B testing will continue to make waves in 2016, too, and it’s no wonder why.

Based on talking to nearly 200 companies who tried conversion optimization in the last year, over 60% of them report no significant improvement in conversion rates.

The “Conversion Optimization: Turning Quick Wins Into Winning Streaks” session at SMX Advanced focused on landing page and campaign optimization techniques for B2B, B2C, lead gen and more.

So from a conversion rate optimization standpoint, you optimize conversion rates from SEO referrers by optimizing for the click in the search results. Here are some best practices: 27.

New to conversion rate optimization? Here are 6 facts to bring you up to speed. Newsletters SUBSCRIBE. ... For example, consider the UK-based travel agency Sunshine.co.uk.

If website conversions support your business, you can increase your conversion rates with optimization. In this series, Talia Wolf shares her step-by-step website optimization process. Follow along to ...

Conversion Rate Optimization (CRO) is crucial for businesses looking to turn visitors into engaged customers. CRO isn’t just about getting more traffic; it’s about making the most of each ...

Houston, Texas--(Newsfile Corp. - May 15, 2025) - The Houston-based digital marketing and web design agency Jeremy McGilvrey has announced the launch of an AI-powered conversion optimization service.

If outcome-based optimization is to work, CTV needs clear frameworks that define where and how conversion data flows into the ecosystem. A standardized CTV CAPI could provide advertisers with a common ...