Analogously, digital asset management is the mind of content operations: It provides comprehensive storage (memory), automated processes (instinct) and management of the entire life cycle (planning).

We will be hiring two content strategy analysts who will report to VP of Content Business Strategy and Operations, Meg Brennan, who will provide the analyses to editorial leadership.

Operations and strategy are important pieces of creating an effective marketing plan. Although they sound similar and are closely related, they’re not the same thing. A content strategy ...

Content operations is the big-picture view of everything content-related within your organization, from content strategy to content creation, content governance, content-effectiveness measurement, and ...

Courtney Coupe, most recently SVP of content strategy and operations for CNN Digital, is joining LinkedIn as the company’s first head of original programming. In the new role, Coupe reports to ...

These are the five new realities shaping content strategy in 2026 – each one demanding a rethink in how brands earn visibility and trust. 1. Search is social, so authority must be earned in public.

Next, you can lean on your marketing operations function to facilitate alignment with your customer data strategy. Marketing teams rely on accurate, up-to-the-minute customer data to provide ...

Pharma marcomms is continuing to evolve its approach to the media mix. In this #TrendTalks roundtable discussion titled “2025 Tactical Media Operations,” sponsored by Haylo, senior executives from the ...

In a note to editorial staff, Meg Nesbitt Brennan, Vice President, Content Business Strategy and Operations, made the following announcement: I am happy to introduce a new team member to support ...

Rosen most recently worked as a marketing strategy senior analyst for UPS. He also worked as a personal assistant and legislative aide to Sen. Angus King (I-Maine). Meg Nesbitt Brennan, VP of content ...

Sony Pictures Entertainment has appointed Jay Levine as EVP, Chief Strategy Officer and Business Operations. Levine most recently spent a year as CEO of Kevin Hart’s media company Hartbeat.