User-generated content has become the backbone of modern marketing—but most advice focuses on theory rather than execution.

Netflix said the key to its success is offering a wide array of quality series and films that resonate with its viewers. It ...

Sephora's approach to customer service as a deterrent against theft may contribute to the behavior some shoppers, like the OP, perceive as surveillance. According to the Umansky Law Firm, Sephora ...

Turns out, it is, but not always in ways brands originally expected. A report by Kantar says influencer content is now among the top three formats on ad equity in India, ranking just behind e-commerce ...

Even if your firm is “happy where it is,” doing nothing means going backwards, Matt says. Clients leave for all sorts of reasons - selling their business, retiring, or simply moving on. If you’re not ...

Christopher Nolan's adaptation of Homer's The Odyssey has taken the unusual step of selling some tickets a year early. Is it ...

History shows that consistent, disciplined investing far outweighs any attempt at market timing, so focus on long-term growth ...

Corsair's weak brand, high debt, and lack of price competitiveness hurt its position in gaming hardware. Read here for more on CRSR stock.

We often hear that thought leadership is a top-of-funnel strategy, useful for brand awareness, credibility, or trust. But ...

This US jobs report can make or break the stock market as traders struggle with Fed rate cut speculation. tastylive's Head of Global Macro Ilya Spivak previews August's US labor market statistics, ...

AI allows the company to serve more merchants with less incremental cost, driving improved operating leverage. At the same ...

Operator: Good morning or good afternoon, and welcome to the CTS Corporation Second Quarter 2025 Earnings Call. My name is ...